THIS IS HOW I SEE THINGS
I tell stories, on screens. Born in Salford, my own story began when I lost an eye in an accident. This turned out to be a huge advantage as its bionic replacement gave me the power to see through clothing and into the future.
I survived the same school as Danny Boyle and misspent my youth kicking balls, thrashing guitars and drawing stuff. My fascination with things visual lead to Art College and after studying graphic design and advertising I began my career in Madchester 1987.
For the best part of two decades I was an Art Director and Creative Director conceiving campaigns for many agencies and brands in the UK and internationally. I earned a shelf of awards. I wrote a lot of ads.
I began directing in 2003 and was represented by The Mob Film Co. for six years. I’m now with Black Label, London. I get a kick out of working across broadcast and online platforms and enjoy choreographing performance with CG animation, GFX and VFX. I have a passion for sport.
My point of view is you have to take risks to be noticed and that you have to say something meaningful to connect. Visual fascination is what I search for in my work and I try to achieve this by staying curious, making sketches, taking pictures, observing life.
The way I see it, we’re under siege from digital distractions. So bombarded by shit in fact, that we rarely seem to have time to drag our gaze over the small horizon of our screens, just to have a look around. A lot of what is truly amazing and amusing passes us by unnoticed and uncelebrated. So I try to occupy myself in a daily activity of keeping an eye out for the small human dramas, moments of illumination and magic that surround us. Here on my site you can see some of the things I’m looking at.
I aim to create simple ideas through memorable images that captivate their audience. I have passion in what I do and take no joy from anything done half-hearted. I believe the harder you persevere, the more inspiring and satisfying your work. And that my friends is how I see things. Graft and craft.
When I’m not making films I work with wood. Not everything I make is 16 x 9.