THIS IS HOW I SEE THINGS
I tell stories, on screens. Born in Salford, my own story began when I lost an eye in an accident. This turned out to be a huge advantage as its bionic replacement gave me the power to see through clothing and into the future.
I survived the same school as Danny Boyle and misspent my youth with balls, guitars and pencils. After art college and studies in graphic design and photography I began my advertising career in Madchester 1987.
For the best part of two decades I was an Art Director and Creative Director conceiving campaigns for agencies and brands in the UK and internationally. I earned a shelf of awards. I wrote a lot of ads.
I began directing in 2003 and have been represented by The Gate and The Mob Film Co and Black Label, London. I have a fervour for sport, but enjoy working across broadcast and online platforms in a wide variety of styles and get a kick out of choreographing performance with CG animation and VFX.
My point of view is you have to take risks to be noticed and that you have to say something meaningful to connect. Visual fascination is what I search for in my work and I try to achieve this by staying curious, making sketches, taking pictures, observing life.
The way I see it, we’re under siege from digital distractions. So bombarded by shit in fact, that we rarely seem to have time to drag our gaze over the small horizon of our screens, just to have a look around. A lot of what is amazing and amusing passes us by unnoticed and uncelebrated. So I try to occupy myself in a daily activity of keeping an eye out for the small human dramas and moments of illumination that surround us. Here on my site you can see some of the things I’m looking at.
My aim is consistent – I strive to distill an idea into its simplest, purest, most potent expression and then I amplify it through compelling sounds and images to captivate an audience. I have passion in what I do and take no joy from anything done half-hearted. I believe the harder you persevere, the more inspiring and satisfying your work. And that my friends is how I see things. Graft and craft.
When I’m not making films I coach Colts Rugby.
I also work with wood. Not everything I make is 16 x 9.