THIS IS HOW I SEE THINGS
I tell stories, on screens. Born in Salford, my own story began when I lost an eye in an accident. This turned out to be a huge advantage as its bionic replacement gave me the power to see through clothing and into the future.
I survived the same school as Danny Boyle and misspent my youth with balls, guitars and pencils. Following art college and studies in graphic design and photography I began my career in 1987 Madchester drawing storyboards. For 15 years I was an Art Director and Creative Director conceiving commercials and campaigns for agencies and brands in the UK and internationally. I worked at JWT for 7 years. I earned a shelf of awards.
I slipped into the director’s chair when no one was looking in 2003 and have since been represented by The Gate and The Mob Film Co and Black Label, London. I have a passion for sport and enjoy working across broadcast and online platforms in a wide variety of styles. My work often choreographs live action performance with CG animation and VFX. In 2016 I was engaged in VR projects by Sony PlayStation and then Adidas who hired me to create a series of films for the Rio Olympics, and VR has continued to be an area of personal interest since.
My point of view is you have to take risks to be noticed and that you have to say something meaningful to connect. Visual fascination is what I search for in my work and I try to achieve this by staying curious, making sketches, taking pictures, observing life.
The way I see it, we’re under siege from digital distractions. So bombarded by shit in fact, that we rarely seem to have time to drag our gaze over the small horizon of our screens, just to have a look around. A lot of what is amazing and amusing passes us by unnoticed and uncelebrated. So I occupy myself in a daily activity of keeping an eye out for the small human dramas and moments of illumination that surround us.
No matter the project, my focus is consistent – I strive to simplify an idea to its purest most potent expression and then I amplify it through sounds and images to arrest an audience. I take care over the details and I take no joy from anything done half-hearted. I believe the harder you persevere, the more inspiring and satisfying your work. And that my friends is how I see things. Graft and craft.
When I’m not making films I coach Colts Rugby. I also work with wood. Not everything I make is 16 x 9.